During a study, three kitchen appliances are designed in such a way that at first glance they are recognized as a uniform product family. First the target group of users is defined, step by step a new design language is developed and then visualized with 3D CAD models. The application of a recognizable corporate design for an entire product family plays a central role.
The content presented was shortened and serves as overview only.
The market was analyzed with regard to the following design aspects: Target groups, formal style, proportions, details, materials, surfaces, structures, textures and colors.
IDEATION & CONSTRUCTION
After the research, it was clear that the product family should be given a high-quality but discreet corporate design in order to establish itself on the market for a longer period of time. This should appeal to the largest possible number of interested parties and achieve a recognition feature. From the collected design examples, only the ones suitable for this purpose have been selected.
This resulted in many hand-drawn sketches with designs, which were initially digitally processed. The sketches were then modelled in the CAD program on a scale of 1:1, always taking into account the corporate design of the kitchen appliance product family.
The product family is based on a cylindrical basic shape supplemented by a black opening in form of a slotted half of a hole, depending on the device. This visually highlights the areas for interaction and serves as a design element with a unique selling point on the market.
From the top side, the product family is based on a circular shape. All other parts fit discreetly into the overall shape. The recognition effect should be ensured when viewing the products from all sides.
For a premium product, the combination of stainless steel and high-quality processed plastic looks very elegant and modern. Copper tones can also be combined with the black applications.
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